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spam July 2, 2015

Kicking Google Analytics Spam to the Curb

Spam sucks. It sucks in your inbox. It sucks on Twitter and Facebook. It sucks as a canned meat (Ok, it’s really not that bad). But it especially sucks in Google Analytics. Google Analytics (GA) is foundational for any website and the data gleaned for UX, SEO and a lot of other things is extraordinarily […]

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November 7, 2014

Introducing the New Bullhorn.com

In mid-August the team at Bullhorn reached out to rebuild their website. Their website was built on Drupal, had multiple language sites and consisted of nearly 130 core pages excluding blog posts. Oh, and the timeline was about 6 weeks!

Our goals were to bring a consistent design throughout the site, optimize conversion, go mobile and make it easy for top and mid-funnel visitors to find and consume information.

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March 19, 2014

Building A Website for B2B Buyers

When you strike out on a web design project it’s easy to get buried. New jQuery plugins, CSS3 animations, icon font libraries are all begging to be put to use. On top of that you have UX to consider and information architecture to map.

Web design or re-design projects are perfect opportunities to optimize your visitor’s experience. But all too often a new design is dropped on top of existing architecture and doesn’t address what buyers look for in B2B websites.

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March 18, 2014

Managing a Remote Marketing Team

Before (and after) joining the seedy world of business ownership I managed remote marketing specialists of one kind or another. I like remote workers because they offer a boundary-less talent pool and shorten recruitment time.

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March 9, 2014

Marketers Have Spoken: Segments Aren’t Sexy

Buyers of marketing automation systems look for 3 key features according to a recent report by Software Advice. Those features are Lead Nurturing, Reporting & Analytics and Lead Scoring.

While these great, buzzword-y features grab a lion share of votes, they don’t mean much without the most unsexy and overlooked marketing automation feature of them all.

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January 28, 2013

Introducing Harbinger Labs

Friends, Today I’m happy to announce the launch of Harbinger Labs, a small marketing shop I’ve started in St. Louis. It’s been an exciting process and I’m happy to finally share it with you. Software, primarily SaaS, is a space myself and others who work with Harbinger Labs know well and is the focus of […]

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