July 2, 2015
Spam sucks. It sucks in your inbox. It sucks on Twitter and Facebook. It sucks as a canned meat (Ok, it’s really not that bad). But it especially sucks in Google Analytics. Google Analytics (GA) is foundational for any website and the data gleaned for UX, SEO and a lot of other things is extraordinarily […]
July 22, 2014
In a bygone era (mid-1990s) SEO fell into the realm of developers, webmasters and velociraptors.
All you really needed to do was submit your site for indexing, add the keyword meta tag, tweak HTML and let the spider do the rest of the work.
As search algorithms got better, these technical moves became obsolete and other, more relevant methods adopted for better search results.
Fast forward to today where SEO requires strategy, technical expertise, content skills and PR chops.
Speaking of technical expertise, there are still a number of technical factors that can deep six a site and keep pages from ranking.
Usually, technical factors can be fixed relatively quickly and can turn a site’s visibility around. Also, in my mind, technical factors are things that involve programatic knowledge and not things that are content related (potato patato).
July 14, 2014
As I sit at MozCon, I’m reminded of how important SEO is to the overall digital, inbound process. Today, SEO is less of a stand-alone, highly technical activity as it was a few years ago. With the interconnectedness of most digital activities, a discipline like SEO doesn’t exist in a bubble, rather exists in every part of the process. Social interactions, helpful content, site layouts and search visibility all help the bigger conversion picture. The question is “How do you manage the intersection of the disciplines?”