Content Marketing Strategy
Create the content your buyers love
Creating relevant content for your audience doesn't happen by accident. It takes a solid understanding of your buyer types and the hopes, dreams and fears they have professionally.
Our content marketing session will lead you and your team through 6 steps including:
- Target Customers - Who is your ideal buyer? What keeps them up at night? What obstacles do they have?
- Content Stages - Different stages in the buyers journey require different content.
- Content Types - Blog posts, video, slide decks, websites; all are content and all can help drive action.
- Goals - What do you want your content to do? Some content helps drive leads directly, while some supports search by offering helpful information.
- Distribution - Creating content is one thing, making sure it gets in front of your audience is another.
- Content Team - Who is going to produce content for your organization? More importantly, who is in charge?