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digital marketing strategy

Digital Marketing Strategy

Laying the Groundwork

Make sense of your digital spend and get more eyes on your brand.

Thinking about who you want to reach, why you want to reach them and how you'll deliver the message can be tough when you're in the weeds. Understanding your buyer, what they like, what they don't and what marketing vehicles make them act, is where we come in.

Working through every step, applying the right goals and then rolling it all out is the name of the game. We'll work fast, try to beat our hypotheses and deliver something you and your buyers will love.

We'll take time to understand your business goals, your buyers, your vertical and your competition to help craft an multi-faceted plan that covers all areas of digital.

digital marketing strategy


Stop Hiding from Your customers

Search. More importantly, non-paid organic search.

SEO makes up a big part of the modern marketer's budget, but with constant changes to Google's algorithm and how they 'see' the web, it can leave many a marketer scratching their head. Luckily, we live and breathe this stuff and can get your SEO house in order.

We'll work with you to understand your goals, your industry, your current performance and competitive landscape. And since SEO is all about content, we'll also guide you through a content marketing exercise to help build relevant content.

Our SEO services include the following:

  • Search Audit - A deep dive of how your site is currently ranking, factors preventing it from success, on-page and off-page health and how you stack up against competitors.
  • Keyword Research & Theming - We take your vertical and look at all the angles to produce an extensive list of keywords and themes.
  • On-page Optimization - Your current site's health is our business. We'll make sure your keywords are where they should be and that nothing is blocking the search engines.
  • Linkbuilding - Creating links back to your site from trusted sources is more important than ever. With the right content and distribution strategy, building relevant links for your space becomes easier, but is never guaranteed.
digital marketing strategy


PPC, CPC, SEM, Alphabet Soup

Pay-per-click advertising is a great way to drive relevant traffic quickly. Paired with a solid SEO strategy, PPC can augment the results from non-paid search.

We will develop the keywords and match types that make sense to potential buyers. We'll set up goals, conversion tracking and manage your PPC to deliver optimal results.

Whether you plan on spending $10,000 per month or $10,000 per day, we'll make sure you're spending wisely and seeing a return from the paid channel.

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digital marketing strategy

Marketing Technology

Yep. There's an App for that

The marketing technology landscape has seen 850% growth since 2011. In other words, there are a lot of options for modern marketers and a lot of confusion.

We have experience implementing and using various technology solutions and can help choose and implement most solutions. We can help you understand common marketing solutions like Pardot, Eloqua, Hatchbuck or Mailchimp and get the most out of your investment.

With current technology, 'seeing' your customers and reacting when they're ready will help keep the top of the funnel busy.

digital marketing strategy

Content Marketing Strategy

Create the content your buyers love

Creating relevant content for your audience doesn't happen by accident. It takes a solid understanding of your buyer types and the hopes, dreams and fears they have professionally.

Our content marketing session will lead you and your team through 6 steps including:

  • Target Customers - Who is your ideal buyer? What keeps them up at night? What obstacles do they have?
  • Content Stages - Different stages in the buyers journey require different content.
  • Content Types - Blog posts, video, slide decks, websites; all are content and all can help drive action.
  • Goals - What do you want your content to do? Some content helps drive leads directly, while some supports search by offering helpful information.
  • Distribution - Creating content is one thing, making sure it gets in front of your audience is another.
  • Content Team - Who is going to produce content for your organization? More importantly, who is in charge?
digital marketing strategy

Web Design & Development

We eat with our eyes first, make sure it's tasty

How you visually present your message is as important as the message itself. Wrap your brand in design that doesn't only look good, but drives action.

At Harbinger Labs we take design as seriously as we take strategy, digital and technology. Design helps drive action and action drives results. We can lend our talents as little or as much as needed and love working with software brands that want a new look.