January 24, 2014
Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]
Read More
October 31, 2013
Emails have been on my mind lately, specifically the layout. Personally I’ve tested dozens and dozens and dozens of layouts along w/ subject lines and creative and still find one thing to ring true regardless of the offer – keep it focused. It’s in our nature to confuse things and regurgitate all we know onto […]
Read More
February 13, 2013
If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
Read More