Emails have been on my mind lately, specifically the layout. Personally I’ve tested dozens and dozens and dozens of layouts along w/ subject lines and creative and still find one thing to ring true regardless of the offer – keep it focused. It’s in our nature to confuse things and regurgitate all we know onto […]
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I like four zero four pages. I’ve written about it, created some cool ones and continue to have fun with them. Which leads me to my latest creation; the Harbinger Labs 404 page. I played around with few different versions before settling on adding Asteroids to the mix. I love 404 pages and wanted to […]
Read MoreImagine you just finished building a house. The walls have been painted, the cabinets carefully hung and stainless steel appliances installed. Now imagine after you tighten the last screw, hammer the last nail and lay the last piece of tile, someone walks in and says ‘now we need to redo the floorplan or change the […]
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Co-working, if you’re unfamiliar, is essentially working in an open, shared environment with others. It’s very popular with freelancers, work-at-home types (ahem) and travelers who get bored with Starbucks or being in isolation. Essentially it’s a primordial soup of creativity and talent. I dropped into SCR/B in Boulder, CO last week for a few hours […]
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Breaking Bad. Weeds. Boardwalk Empire. If we’ve learned anything from our favorite prime time cable shows, it’s that you can have the best smack on the block, but it’s worthless without a foolproof distribution system. Walt, Nancy, and Nucky demonstrate time and again that access to the best product is only part of the equation. […]
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Was looking at a logo spread of some popular marketing software brands and felt compelled to put them all together in a handy-dandy color chart. I know I’m missing some other major ones, but this is what I had in front of me, perhaps another version will spring of this.
Read MoreGive me six hours to chop down a tree, and I will spend the first four sharpening the ax.
Read MoreIf you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
Read MoreThis weekend I was in need of a flat, vector of Sputnik (don’t ask). I decided I’d capture this short process in a little video. I was inspired by a former colleague @yennygunther‘s screen capture of creating a content marketing machine. You can check that video out here.
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Keep your customers, surprised, delighting and paying. SaaS gives you a unique advantage in reaching out and impacting your customers.
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