March 10, 2015
In September of 2014 I participated on a startup marketing panel with a couple of really smart marketers. The conversation ranged from ‘how do we do this marketing thing?’ to ‘what’s next with marketing?’. As the founder of a marketing agency that solely works with B2B software companies, the last question struck a chord. See, […]
March 9, 2014
Buyers of marketing automation systems look for 3 key features according to a recent report by Software Advice. Those features are Lead Nurturing, Reporting & Analytics and Lead Scoring.
While these great, buzzword-y features grab a lion share of votes, they don’t mean much without the most unsexy and overlooked marketing automation feature of them all.
February 21, 2014
Designers and developers of websites have a treasure trove of tools to pick from. With the web moving at a breakneck pace (responsive design, CSS pre-processors, post-processors and more) it can be a challenge to keep up with what’s new and useful.
February 5, 2014
To say there are a lot of tech options for marketers these days is a gross understatement. Uncovering solutions your team needs can be daunting and making the wrong decisions can lead to frustration and utter madness. So, how can you make sense of marketing tech?
February 26, 2013
Breaking Bad. Weeds. Boardwalk Empire. If we’ve learned anything from our favorite prime time cable shows, it’s that you can have the best smack on the block, but it’s worthless without a foolproof distribution system. Walt, Nancy, and Nucky demonstrate time and again that access to the best product is only part of the equation. […]
February 20, 2013
Was looking at a logo spread of some popular marketing software brands and felt compelled to put them all together in a handy-dandy color chart. I know I’m missing some other major ones, but this is what I had in front of me, perhaps another version will spring of this.