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January 24, 2014

A Brief Commentary on Agile Marketing

Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]

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October 31, 2013

Keeping It Focused

Emails have been on my mind lately, specifically the layout. Personally I’ve tested dozens and dozens and dozens of layouts along w/ subject lines and creative and still find one thing to ring true regardless of the offer – keep it focused. It’s in our nature to confuse things and regurgitate all we know onto […]

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February 13, 2013

SaaS Marketers are Agile by Nature

If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]

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